Brochure Massage

bodyCushion Brochure

Does Your Business Brochure Capture Attention And Produce Sales

Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can and should be used as powerful tools that distinguish your company from your competition.

Here are a few things to keep in mind that will turn your brochure into a powerful sales tool.

1. Focus On The Customer.

Most brochures are written with the focus on the company. When you do that, it tends to be to “braggy” and you must remember that customers care very little about your business, but are only interested in fulfilling their own wants and needs. So talk about how your product or service meets those wants and needs. Focus on the customer and they will love your business and they will reward you by making a purchase. Make your brochure all about the benefits they seek.

2. What Have You Got?

With your customer in mind, it is important to show how your business and what you have to offer them out performs your competition. Be specific.

Are you faster? Tell the customer how that will benefit them; such as saving time in their very busy day.

Is your product better quality? Tell why it is better and the benefits from the better quality.

By doing this, not only will you be persuading prospects to do business with you for the first time, you will also be preventing them from doing business with a competitor in the future.

3. Give.

To ensure that your brochure will be kept, be sure to put a special offer on it. For example, give them a discount on their visit or offer them a FREE sample product. By doing this, your brochure becomes a valuable asset to your customer and to your business.

4. Less is more…more or less?

There are a couple ways to look at this. Depending on the type of business you have and what you are trying to accomplish, your brochure needs to reflect this. Think about it: do you need to describe everything to the tiniest detail or can you just give them a bit about each of the things you offer?

As much as we all like to give ALL of the information WE think the customer wants; it is far more important to give the customer what he or she needs. If we give them too much information, we run the risk of not attracting them enough because there is nothing more they need to know. If we give them too little, then we run the risk of not having them interested in what we have to offer. Give them enough information to entice them. Draw them in. Get them to call.

Being that I was in the beauty industry for over 10 years, my brochures reflected the services I offered: haircuts, color, nails, massage, facials. Now most everybody knows that a salon or a spa offers these types of services. So all I needed to do what list the service and the cost, but I projected with my brochure the “feel” of my salons and spas with the colors, my mission statement and a couple tastefully placed pictures to entice them into my doors.

5. Brand Your Business.

As important as it is for your brochure to project to your customers what type of business you have, what products or services your offer and what it is going to cost them, you must remember to use your brochure as a branding tool. Your brochure needs to have the same “feel” of the rest of your business. When people see your business, do they see your logo? When they see your logo, are they seeing your business?

Most companies that use brochures are not getting the maximum possible result from them. By following these simple steps you can turn your brochure into the ultimate sales weapon.

Over the years, I have spent thousands of dollars on brochures trying to get them right. I am one that likes to talk and gives everyone all of the information that I THINK they need to have, only to find out that I could have condensed it to get my message across and not be so “busy” and cluttered.

Once I learned that, my brochures were graciously received and accepted as pieces of art with information that was valuable. You can do this too. Remember…

1. Brand your business…USE YOUR LOGO!

2. Think like your customer. What do they want and need?

3. Use it as a sales tool. GIVE them an incentive to use your business.

Kama Sutra Strawberry Dreams Weekender Kit
Kama Sutra Strawberry Dreams Weekender Kit

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Description

The Perfect Beginning to Everlasting Romance. You chose each other for life; commemorate that choice with a celebration of your love. Each Sweet Celebration Box is designed to transport your senses, allowing you to revel in the sweetness that comes from finding that one perfect partner in life. This gift set includes a special message, click here to read the card Product Contains: Set contains full sizes of: Vanilla Cr¿me Oil of Love, French Vanilla Cr¿me Body Souffl¿, Pleasure Garden Massage Oil, Sweet Honeysuckle Boudoir Puff in a pure white satin bag and lightly fragranced rose petals encased in an organza bag.

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Kama Sutra Kissable Massage Oil of Love - Strawberries & Champagne
Kama Sutra Kissable Massage Oil of Love – Strawberries & Champagne

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Oils of Love are Kama Sutra’s original all-time best sellers! These delicious, silky oils impart a delicate scent and an irresistible warmth. Caress a few drops onto the body, then blow gently to release their powers and let lavish kisses follow. Each water-based oil is hypoallergenic, dermatologist tested and latex safe. All nine flavors will tempt kiss after kiss. Note: Oils of Love are ‘oil’ only in name, they are actually water-based formulas that wash away easily with water. Flavor Description: Plump, ripe strawberries tingling with a taste of sophisticated bubbly. Product Contains: 3.4 fl oz (100 ml) bottle, Kama Sutra Strawberries & Champagne Oil of Love

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Kama Sutra Massage Therapy Kit, 1 kit
Kama Sutra Massage Therapy Kit, 1 kit

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According to the age old art of massage, lovers hold great powers within their hands: to relax, to rejuvenate, to arouse – all through the subtlety of a simple touch. Blended with nourishing essential oils and skin soothing emollients. Kama Sutra’s aromatic Massage Oils glide on effortlessly. Release your hidden powers with these seductive and enduring massage oils. Made in the USA.

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Kama Sutra Sweet Almond Massage Oil 8 oz
Kama Sutra Sweet Almond Massage Oil 8 oz

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Kama Sutra Sweet Almond Massage Oil 8 oz

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Kama Sutra The Collection Loving Oils Gift Set, 5 Bottles
Kama Sutra The Collection Loving Oils Gift Set, 5 Bottles

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Description

Challenge your lover to name every one of these five distinctive flavors with their eyes closed. Rubbed wherever the mood inspires you, our magical oils impart a delicate scent, warm tingling glow and delicious taste to every kiss. This kit contains: The Original, Chocolate Mint, Cherry Almond, Raspberry Kiss, Vanilla Creme. Made in the USA.

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Kama Sutra Honeydust, Sweet Honeysuckle, 8 Ounces
Kama Sutra Honeydust, Sweet Honeysuckle, 8 Ounces

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A fine, silky smooth, kissable body powder and a handmade feather applicator enclosed within a satin pouch. Indulge yourself or someone you love with this soothing, sensual dusting powder. Created from pure, fresh honey, one of India’s most prized skin conditioners, this light powder not only leaves you feeling silky smooth, but sweetens every kiss. Stroke the handmade applicator across your body and feel the glow. Dermatologist tested. Hypoallergenic. Made in the USA.

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Kama Sutra Love Liquid 100 ml Water Based Lube
Kama Sutra Love Liquid 100 ml Water Based Lube

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Description

Kama Sutra Love Liquid 100 ml Water Based Lube

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  • Kama Sutra Love Liquid 100 ml Water Based Lube
Kama Sutra Lover's Paintbox, Edible Body Chocolate
Kama Sutra Lover’s Paintbox, Edible Body Chocolate

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Description

Dark Chocolate; Milk chocolate; White chocolate; Body brush. Kissable body chocolate. For those who think chocolate is better than sex, here’s a way to indulge in your two favorite passions at once. Brush this incredibly rich chocolate onto someone you love, then treat both of you to a sweet feast for the senses. This kit contains: Dark chocolate- Lures a lover’s kisses. Brush it on anywhere and let it work its magic. Milk chocolate- A chocolate lover’s dream. Brush it on and sweet kisses are sure to follow. White chocolate- A creamy treat. Brush it on a lucky lover and lick it off ’til your heart’s content. Body Brush- Create luscious designs on your lover with its teasing touch. Made in the USA.

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Kama Sutra Massage Oils, Set of Five

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Description

The perfect way to sample several blends, each is infused with natural essential oils, skin-smoothing emollients and nourishing Vitamin E. Includes Serenity, Pleasure Garden, Sweet Almond, Healing Blend and Soaring Spirit. Each bottle is 2 ozs.

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